PREFACE: This post was inspired by a conversation that happened over on Anchor. Listen to the audio version of this whole post by clicking play below or clicking here.
Snapchat. Such a powerful platform. If you have been following me for any amount of time, I believe you SHOULD know that. I sure do preach it enough right? 😛
The question then becomes why aren’t brands jumping on this platform?
My original belief was that brands are afraid of Snapchat simply because they are uneducated in the platform. They don’t know how it works, and are afraid to invest time into it due to possible lack of ROI (Return on Investment). Not just that, but they may not have the time available to invest period.
My advice to brands in this situation, is take the time to find someone who loves the platform, uses the platform, and highly knowledgeable about the platform, cough cough *me* 😛, to come in and HELP you with it! The reason being, Snapchat isn’t going anywhere anytime soon. So you might as well take off the blinders that are causing you to be oblivious to this fact, and just start learning about Snapchat.
But what if the problem is a little deeper? This idea came from my friend, Ms. Candy Blog, over on the new Anchor app. If you would like to hear what she had to say, click play below or click here.
Ah yes, brands are ultimately afraid of any kind of change. Because let’s be honest, it’s pretty scary. If things are working out now the way they are, why change it? The old adage rings true, “If it isn’t broke, don’t fix it” right?
I would say WRONG. I’m not a brand, but I know that in my own business, I’m not okay with just okay. I’m not okay with “just working out”. I want my business to be MORE than okay. MORE than “just working out”. So I labor, I experiment, I test, and I test some more. I learn from the failures and grow from the mistakes. Snapchat isn’t one of those failures or mistakes. In fact, it’s been the best thing to ever happen to my business!
So I challenge brands to take the initiative to learn Snapchat. Whether it is from me, or your 15-year-old grandson, learn it. Because it’s going to be huge!
I know these are crazy thoughts. I’d love to hear your opinion. Leave a comment below.