Periscope is just awesome! In fact, let me put it this way. Periscope has changed my life!
For those who are clueless to what Periscope is, Periscope is a mobile live broadcasting platform for iOS and Android owned by Twitter. It allows amateur people like you and I have a voice in this noisy world of social media. In a sense, we get to be broadcasters with our own shows and stories to tell. Tell me that’s not awesome!!
While awesome it may be, I have many folks I’ve met through Periscope and Twitter who still are unsure of how to make the platform work for them. I wanted to write this guide for YOU! The person seeking out how they can use Periscope for their business. Are you ready? Let’s begin.
Step 0) Sign in with Twitter (optional)
I feel like this should be common sense, but I have seen some use the option to sign in with their phone number. While that’s okay I guess, my opinion is that it’s better to sign in with Twitter.
The reason behind this is discoverability. If you chose to sign up with Twitter, you’re going to IMMEDIATELY be able to see all your Twitter contacts who are on Periscope and follow them. Same goes vice versa. It allows someone new following you on Twitter to also follow you easily on Periscope. It’s also going to pull your bio and profile pic over as well, so you’re ready to go from the start!
Signing in with Twitter also helps you be found after the scope. I like to go and follow people who take part in my broadcast on Twitter, but if your username is different, it’s hard to find you.
While this step is optional, I think it’s very important to just go ahead and sign in with Twitter.
Step 1) Figure out what you will broadcast about
This might just be the most important step. Before you can begin broadcasting, you have to know what you will broadcast about. You say, “Well Blake, I just don’t know what TO broadcast about!” Let me give you some questions to ask yourself to discover what you need to scope about.
1) What is your passion?
When thinking about what to broadcast you have to think about your passion. What do you enjoy doing the most? What makes you most happy in life? When you figure that out, scope about it.
2) What are you good at?
Some of the best things to scope about are things that just come natural to you. If you’re good with technology. Scope about technology tips, tricks, and hacks. Good with beauty? Scope your morning beauty routine. Good at motivating people? Scope great motivational messages. Good at Twitter and Periscope? Scope about helping others utilize those tools for business. 😉
3) What parts of my life would people enjoy?
The number one key on Periscope is to have FUN!! Not everything on Periscope has to be structured and business like. As Brian Fanzo, (@iSocialFanz) says, “Think like a FAN.” Scope fun parts of your day. Road trips. Visits to the park with the family. Family game night. The list goes on and on.
Step 2) Visit and Interact in Others’ Scopes
Being brand new to Periscope, you may not have very many followers. There’s an easy way to fix that. Go into other people’s scopes, an interact with the audience there! EASY right? Interaction on Periscope will get you followers. Just say hi, and join the conversation. Be real, don’t sell, be social, and have fun. People will notice you, they will tap your photo, they will follow you. I promise!
Visiting other scopes is also going to help you LEARN. You’ll pick up on how the broadcaster works their room. Don’t be afraid to copy what they DO, but NOT who they ARE. You still need to be yourself!
Step 3) Be fearless, and Scope
Here’s the actionable step. I know many people who are right here. They’ve already done everything else, they are just scared to death to scope. Literally shaking at the boots. Here’s my advice. Don’t be afraid. Just do it.
Periscope is so much fun once you get started. Don’t be afraid of what may seem like boring broadcasts, or broadcasts with lack of interaction. That will come. For now, just start scoping and have fun. Don’t lie about where you are in the business journey. Be yourself. Be REAL. Be HONEST.
I hope this guide has been helpful to get you quick started on Periscope! If you have any questions, please feel free to comment below or interact with me on Twitter @blakec432.