You’ve just got starting on Twitter, and you’re staring at that forsaken egg aren’t you?
That white oval of doom with its random pastel colored background…EVIL!!
Some questions on your mind are, “Where do I go from here? What do I tweet? How do I create a true, lasting, and targeted following?”
This quick start guide to Twitter is going to take you on a simple journey that answers those questions. Are you ready? Let’s get started!
Step 0) Identify Your Target Audience
Before we can go anywhere on Twitter, we have to know who we are there for. You must ask yourself the question, “Who am I trying to reach with my blog?”. The most important key when figuring out the answer to this question is that you need to be SUPER specific. Ask more questions like:
- What problem am I trying to solve?
- Who will benefit most from my product or service?
- Will it be millennials?
Once you ask yourself those questions, write out who your specific target audience is. For example, my target audience are “bloggers looking to market their brand/business on Twitter but are not sure where to get started”. See how specific that was? Instead of just saying “bloggers” or “twitter”, I knew I had to get REALLY specific to see any results. The same goes for you.
Step 1) DEATH to the EGG
Don’t think you’re ready to start tweeting yet! You still have A LOT of work to do. The next thing is to get rid of that awful egg.
“Blake you’re really making a big deal about that egg! WHY?” GREAT question with a simple answer, you ready?
No one takes ANYONE seriously on Twitter, when their profile picture is the egg.
People want to see your face and/or logo. It simply adds to the trust factor. The egg does not bring trust.
Profile Picture Tips:
- Profile Picture dimensions: 400×400
- Also setup your banner image! Shows you are serious about Twitter and why you are there.
- Banner image dimensions: 1500×500
- Use Canva (http://canva.com) to edit and create your profile images
Step 2) Build a STRONG Twitter Bio Section
This might be the most important step. Your bio is the first thing people look at before making the decision to follow or not to follow. So it’s a good idea to make a GREAT impression by creating a well thought out bio.
If you followed step 0, this step will make perfect sense and be very simple. If you know your target audience, then just talk to them! Give clear distinction of who you want to connect with by using keywords that will attract your target audience.
Check out my Twitter bio:
As you can see, it clearly lays out who I want to talk to. I want to talk to business people who are looking to reach their business goals through Twitter and on their blog. Easy right?
- Hashtags can be used in bios, but don’t over do them or you’ll look spammy
- Mix your personality in with your bio. Remember business can still be fun!
- If you have a mantra, or statement to live by or be known for, PUT IT IN YOUR BIO! Mine is #CareBeforeShare
- Make sure you put your blog’s website in the area Twitter provides for a website.
Step 3) Post Tweets Before Launching Your Twitter Presence
Now we start getting to the fun part. TWEETING!! BUT WAIT! Don’t publicly launch your Twitter presence yet. Let’s tweet some tweets first.
The reason you want to do this is so when people stop by your profile, they have some content to scroll through. You don’t want to start following people and have nothing for them to see when they check you out.
Your first tweet can be as simple as saying hello and stating your goals for your new Twitter account. The tweets that follow need to be target audience specific content. This could be content that you create on your blog, or you can share articles from around the web to your Twitter profile.
Whatever you choose, just make sure to have a good number of tweets before promoting your new account. Ten is a GREAT number!
Step 4) Don’t Sell. Don’t Spam. Be SOCIAL!
Now FINALLY, you’re ready to promote your new Twitter account. Put it on everything! Your business cards, products, t-shirts, hats, etc. Just get the word out that your brand/business has a Twitter account. This is going to help grow your following. Also, use Twitter’s powerful search feature to look for individuals in your target audience. Think like someone in your target audience. What would they be tweeting about? Search those terms and then follow those people.
Another great way to find like-minded followers who can become life-long friends and supporters of your cause, is to become involved in Tweet Chats. Tweet chats are usually hour long sessions of different discussion topics. The presenter usually has a set of around 8 questions along with a branded hashtag that they ask the community. So many great discussions can stem from a tweet chat. For a list of some of the best tweet chats, visit Brain Fanzo’s (@iSocialFanz) website here.
This next tip is important! Once you gain a following, DO NOT spam them or sell to them. That will do nothing except get you unfollowed. Remember this is a SOCIAL media platform. You must be social on social media! Relationship building takes time, but if you’re patient with it, you will see results! It took me a while to realize this and unfortunately my Twitter profile suffered because at one point I chose to be a spammer. Don’t be the old me. Learn from my mistakes and just DON’T DO IT!