Everyone loves a good sandwich.
Otto Frederick Rohwedder didn’t know the impact he would make on the world back in 1912, when the first prototype of the bread slicing machine was built. The media of the day advertised this newly sliced bread as, “the greatest forward step in the baking industry since bread was wrapped.”
Well I must interject, that Twitter Chats have surpassed this great feat. Twitter Chats are the best things since sliced bread! They are “the greatest forward step in the social media marketing industry”. They are changing everything forever!
Wait what??? You don’t know what Twitter chats are? I wonder if Otto ever felt this way about his life changing invention? Here, let’s take some time to discuss Twitter chats.
What are Twitter Chats?
A Twitter Chat is a community of people on Twitter who usually meet at a set time each week to discuss certain topics.
The hosts and guests all communicate using a specific branded hashtag. This keeps the conversation organized and easily searchable. Usually the host provides anywhere from 5-8 questions for the community to respond to and give their feedback within an hour’s time. Let me just tell ya, a lot can happen in one hour!
Why are Twitter Chats the Best Things Since Sliced Bread?
I know you’re thinking “Well Blake, that doesn’t sound as useful as sliced bread. What makes Twitter chats so special?” Allow me to share:
Twitter Chats Grow Your Following
In April of 2015, I wasn’t an active tweeter. In fact here’s a picture of my Twitter analytics:
This was before any real activity. Sure I retweeted some stuff here and there, but mostly my Twitter account was dead.
In May 2015, things RADICALLY changed!! I began to become serious about my Twitter efforts, got involved in Twitter chats, and oh my goodness at the results. Check it out:
While the results are not crazy impressive, everything more than doubled!!
Just look at the mentions. People began to engage with me. They began to follow me. They began linking to my stuff! AMAZING! This is ALL due to Twitter chats.
Twitter Chats Introduce You to New People
The point of Social Media is to be SOCIAL right? Then Twitter Chats are a great way to engage, interact, and just be social. When involved in a Twitter chat, you meet so many new influencers, CEOs, average joes, small business owners, large business owners, and the list goes on and on.
The beauty is that on a Twitter chat, it seems that everyone is on common ground.
You no longer feel scared to tweet to that big influencer, because you guys are both discussing a like-minded topic. This creates a bond that can’t be broken. Relationships begin to form, and new ideas get spread. It’s beautiful!
Twitter Chats are FUN!
In business, what I’ve noticed is people have stopped having fun. They’ve become boring dried up salesmen/women with no life or personality. Becoming involved in a Twitter chat breaks that monotony. It allows businesses and brands to just be human and social. It allows them just to relax, discuss, and then listen to what is being said all around them.
Many times, I find myself literally laughing out loud, smiling, and verbally agreeing even though they can’t verbally hear me!
The best advice that I can give to those new to Twitter chats, is just to jump on them and have fun. Be Social and let your true personality shine forth.