Hey, I’m Blake.

I help makers and small-town businesses find the words that make people care—without feeling salesy or overwhelmed.

My heart

I’m a maker at heart and a guide by calling. After years of helping local vendors and small businesses, I built a simple framework—the 4C Story System—to replace confusion with clarity. It’s warm, practical, and it works.

Start with the free workshop

What I believe

Your work matters
Clarity beats hustle
Simple words travel farther
Community fuels courage