You’re not bad at marketing — you’ve just forgotten your why.

The ache you’re feeling

You’ve built something you’re proud of — but when you share it, it’s crickets. Your posts don’t land. Your booth is quiet. You start to wonder, Does any of this matter?

That ache isn’t laziness. It’s disconnection from your why.

The pivot

People don’t buy what you make — they buy what you believe about what you make. The Story Spark helps you name that belief — your Calling — in one short, guided exercise.

In just a few minutes, you will:

• Write one sentence: “My work matters because ____.”
• Choose the emotion you want customers to feel with your work.
• Pick one small action to share that belief this week (post, booth card, or conversation).